brand activism

social issues


Wokewashing is understood as involved and emerging within contexts such as marketing and social media. Brands are using their influence through this social media platforms to take advantage of consumers that want to be engaged in contemporary social issues.

Should companies be able to use marketing strategies to join social conversation? Should companies be allowed to present their brands as socially conscious and intentionally mislead their customers into buying their products? How can design create spaces that allow for social conversation which encourages to identify, reflect upon, and discuss brand hypocrisy on social issues?

"Joining social conversation does not wash unethical behaviors."

"Promises without action are just manipulation"

This project approaches these questions and issues through an in-depth research and a workshop case study. We then propose a Mobile App that connects to other social media platforms and encourage people to identify and discuss unethical brand behaviors.

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